stand out.

be cool.

be strange.


brand identity | brand strategy


Athlete Society is a sports blog created for athletes of all ages to help them navigate the sports industry. It was created by athletes, for athletes.

With a targeting audience of over 5 million athletes worldwide, Athlete Society looked to create a community to bring everyone together and help each other out. But with no online presence and no visual branding to establish themselves, the company needed a partner with the abilities to design an impactful brand identity that also made a statement. As a Graphic designer and athlete, Strange Wolf brought the expertise and passion the work demanded to the table.

Being an athlete as well, I was able to tap into the design on a personal level. Creating each design with athletes in mind. The logo mark is meant to represent strength in unity and be proud. Every individual design is able to come together and work cohesively as one community. From the logo to the individual sport icons. Each element looking to create a community feeling for all athletes of different sports.

lead brand designer